Design & Marketing
Digital Marketing
Digital marketing across paid search, social advertising and email — campaigns planned, run and reported against results rather than impressions.
Marketing spend is worth it when you can see what came back. Most of the waste we are asked to fix comes from campaigns that were never measured, or that sent people to a page which could not convert them.
We set up tracking before spend starts, keep the ad account in your name, and report on cost per enquiry rather than impressions.
Problems this solves
If more than one of these sounds familiar, this is probably the right page.
- Ad spend goes out and nobody can say what came back
- Campaigns send traffic to a page that was never built to convert
- The audience targeting is too broad to be worth the money
- Email goes out irregularly, to a list nobody maintains
Scope
What you get
- A campaign plan tied to a specific outcome
- Paid search and paid social campaign setup and management
- Landing pages built to receive the traffic
- Email campaign setup and sending
- Conversion tracking configured before spend starts
- Regular reporting on spend, response and cost per enquiry
Outcome
What changes
- You know what the spend returned
- Traffic lands on pages built to receive it
- Campaigns are adjusted on evidence rather than on hunches
Process
How we deliver it
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01
Discuss
We work out what you need and whether this is the right service for it.
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02
Scope and quote
We write down what will be delivered, and quote for that.
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03
Build and review
You see the work in progress, not only at the end.
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04
Hand over and support
You get the finished work, the files, and someone to ask.
FAQ
Questions we get asked
Is the ad budget included?
No. Ad spend is paid directly to the platform by you, so you keep control of it and can see it.
What results can you promise?
None in advance. We set up tracking before spending anything, so you can see what happens and stop if it is not working.
Related services
UI/UX Design
Interface design that makes a product obvious to use.
SEO Services
Technical and on-page SEO, so the right people can find you.
Social Media Management
Running your channels properly, or handing you a system to run them.
Content Writing
Website copy and articles written to be read, and to be found.
Need Digital Marketing?
Tell us what you are trying to achieve and we will scope it honestly.