Design & Marketing
Content Writing
Content writing for websites and blogs — service pages, product descriptions and articles written in plain language and structured for search.
Most business websites fail on the first screen, because they describe the company instead of the problem the reader has.
We write in plain language, lead with what the reader wants to know, and structure pages so both people and search engines can follow them. Where existing copy is nearly right, editing is usually better value than rewriting.
Problems this solves
If more than one of these sounds familiar, this is probably the right page.
- The site describes what you do in words nobody searches for
- Every page says "leading provider of innovative solutions" and nothing specific
- Product descriptions are copied from the supplier, so they appear on fifty other sites
- The blog stopped two years ago
- Copy was written for search engines and is unreadable
Scope
What you get
- Website and service-page copy
- Product descriptions written for your catalogue, not copied from a supplier
- Articles and guides on subjects your customers actually ask about
- Headings and structure that suit both readers and search engines
- Editing of existing copy where it is nearly right
- Titles and meta descriptions to match
Outcome
What changes
- Visitors understand what you do within a few seconds
- Pages say something specific enough to be worth ranking
- Product text is yours rather than duplicated across the web
- The tone stays consistent across the site
Process
How we deliver it
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01
Discuss
We work out what you need and whether this is the right service for it.
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02
Scope and quote
We write down what will be delivered, and quote for that.
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03
Build and review
You see the work in progress, not only at the end.
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04
Hand over and support
You get the finished work, the files, and someone to ask.
FAQ
Questions we get asked
Will it sound like us?
That is the intention. We ask how you talk to customers, and write to that rather than to a house style.
Do you write for keywords?
We research what people search for and write pages that answer it. We do not stuff keywords into sentences — it reads badly and no longer works.
Related services
UI/UX Design
Interface design that makes a product obvious to use.
SEO Services
Technical and on-page SEO, so the right people can find you.
Digital Marketing
Paid, email and campaign work, measured against what it brings in.
Social Media Management
Running your channels properly, or handing you a system to run them.
Need Content Writing?
Tell us what you are trying to achieve and we will scope it honestly.